Although it’s fair to think that eyeliner is eyeliner, how can it get trendy? But here’s what you don’t know about the makeup world, just like how fashion has seasons, so does make-up. If you just look back at how the makeup industry has evolved over the years you will be able to agree with this. As a leading eyebrow clinic in Dubai, here are 5 instagrammable eyeliner trends that we see are taking a spotlight among many makeup artists and professionals.
It seems that for the makeupholics 2022 is all about elegant everyday looks that is a hybrid of subtle and glam. Especially when considering most of us haven’t really got the chance to wear makeup due to the recent pandemic outbreak, a pastel shade of eyeliner seems to have become the perfect way to ease back into makeup. Moreover as pastels can be worked up and down depending on your style and event, it’s also seen as a very versatile eyeliner style.
The Floating Crease
This is an eyeliner style that has become ultra-popular among many makeupholics. It’s basically a normal eyeliner with a boost of floating crease on the top. While many improvise this style and bring out different looks, the most popular we’ve been seeing is where you draw a standard black eyeliner with a pop of color on top or you can go with a neon eyeliner with a matching floating color on top.
The recent instagram eyeliner trends have been showing us that one line has become rather outdated. Recent eyeliner styles have become flexible or rather creative with number, length, and even the position of the eyeliner lines. The best part about this instagrammable eyeliner is that there is no fixed rule or method for this. Most fashion influencers and makeup artists have got way too comfortable in experimenting this style with a touch of their own taste. Two to three extended lines are seen more commonly for this eyeliner style. It’s also often paired with a cat eyeliner style.
If there is an eyeliner trend that’s equally hyped up as a semi-permanent eyeliner in recent times it has to be this minimal glam look. It takes the look of a mix of broken geometrics with a pop of glam but is minimal and can be done within less than 5 minutes. You just have to draw any random line, curve, or angle that is strategically placed on the inner, outer, or middle of the eyelid to bring out an all-natural look. This is one of those every instagrammable eyeliner trends, especially for those who don’t want to go overboard but just need a little touch of drama.
Inner Corner Style
It often seems like we ignore the inner corners when it comes to eyelinering. But the 2022 eyeliner trends seems to have kicked out this trend with an inner corner style that has no eye space left behind. To get this look you need to start off at the center and draw a line inwards while extending it to the end of your lash line at the tear duct. Then continue to draw the eyeliner like you normally do all the way up to your upper lash line. If you want to upgrade a more bold look to this style consider eyelash extensions or add a simple geometric line or shape to the inside lid above the crease.
Raveena is a true artist when it comes to aesthetics, specialising in High Definition
Brows plus Lash and Brow Lifting techniques.
She received world class training at the global headquarters of HD Brows in the UK
whilst also acquiring qualifications in makeup artistry.
Raveena’s unparalleled skill in being able to transform and enhance her client’s
facial features, is second to none.
An establish cosmetic therapist showcasing the best know-how with confidence and
a special ability in making sure her clients are at ease.
As the first salon in the Middle East to launch the global trend of High Definition
Brows, guests visiting Raveena will see why we are so in demand!
“Nothing makes a woman more beautiful than the belief that she is beautiful.”
RAVEENA, HD & LASH LIFTING ARTIST
Kersti is our resident Swiss Colour accredited international trainer, making her an
expert in Micro Pigments for Semi Permanent Makeup. Specialising in Eyebrows,
Eyeliner, Beauty Mark’s and Lip Blush she is a precision artist.
Kersti is fully trained in advanced skincare treatments, including Scalp
Tricopigmentation, Collagen Boost facials plus Scar and Stretch Mark Reduction.
Hailing from Finland and with a wealth knowledge gained in Europe, she champions
the highest standards in SPMU techniques.
Kersti’s variety of skills means at BROWZ we can elevate our treatment offerings to
include skin confidence to our repertoire.
And her talents don’t end there. Being fluent in five languages takes any guess work
out of guest communications.
“Beauty is being comfortable and confident in your own skin.”
-KERSTI, SENIOR SPMU ARTIST AND INTERNATIONAL TRAINER
A passionate artist hailing from the Ukraine with an extensive skill set including;
Semi Permanent Brows, Eyelash Extensions, HD Brows, Henna Brows and Lash
With extensive training in the beauty industry, she brings a fresh take on popular
treatments, Alina’s previous nursing education offers unmeasurable benefits to her
move into cosmetic tattooing.
An excellent curator with precision detail when it comes to elongating lashes that
perfectly frame and balance the face.
Fluent in three languages including Russian, Alina is an in-demand therapist,
shaping her way to a long and prosperous future with the talented BROWZ team.
“I find that nothing frames a face so beautifully like 100% confidence in
yourself and confidence breeds beauty.”
- ALINA, SEMI PERMANENT BROWS & LASH ARTIST
Visiting therapist Bronagh divides her time between the UAE and Northern Ireland. Her expertise in HD Brows and Brow Lamination (Brow Lift) makes her a perfect fit for us.
Highlights and successes of her full and varied portfolio include being shortlisted to go to the MTV EMAs for an HD Brow competition, working at Boohoo HQ In Manchester, a fully trained HD pro stylist, a photoshoot with make-up queen Lucy Marie, and qualified brow educator.
Before her brow passion came calling, Bronagh put her Education degree to good use, employed in a secondary school supporting children with additional needs.
Bronagh champions enhancing and improving your natural effect, so no drastic brow changes. Her go-to is a pro pencil and brow glue to achieve a textured and fluffy stylish look.
An internationally recognised artist with more than 20 years in the beauty industry, Tatiana is a sought after therapist and trainer.
Specialising in lip blush treatments, Stardust eyeliner technique and laser removal
of unwanted Semi Permanent Makeup.
With a list of qualifications spanning a decade, Tatiana has a wealth of knowledge ranging from Micropigmentation and Perfect Brows certificates to Laser and Intense Pulsed Light Treatment training.
An expert in her craft, she has developed a popular style in correcting darker lip colourings.
Tatiana also brings her specialist skill of precision tattoo removal to the BROWZ guest.
Conference speaker and Semi Permanent Makeup Championship Judge, completes her packed resume.
“The beauty is in the details.”
- TATIANA, LIP BLUSH SPECIALIST & TATTOO REMOVAL
It is up to UK-born Hollie to research and source up-and-coming brands across the globe, making sure BROWZ stays top of the beauty game.
Her appreciation for beauty, make-up, and skincare means she’s always hunting for the most up to date and latest inventions. She introduced BROWZ to German Brand M2 Beauté and has us all hooked, she applies their Eyelash Activating Serum every night to grow lashes 50% longer and prevent fallout. She is also a lover of Natura Bisse’s Diamond White Rich Luxury Cleanse, and 111Skin Rose Gold Illuminating Facial Mask.
When it comes to the perfect lashes, Sienna has the tools to lift, fluff and enhance your natural lash line.
With over nine years’ experience in the beauty industry and a range of qualifications including; Dermalogica, Lycon and Lash Perfect training she uses the most up to date techniques to create your desired look.
Her training as a beauty therapist has propelled her to become an expert lash technician. Adding to her skillset, Sienna is also an establish lash trainer in Dubai.
Hailing from the Philippines she is praised for her professionalism and attention to detail, making sure every lash has its place.
The lash professional of choice for many BROWZ guests.
“Don’t hesitate to learn new things, you never know what might be around the corner.”
- SIENNA, LASH EXTENSION ARTIST
With a passion for beauty, Lana is a qualified therapist in Micro blading & Grooming treatments such as HD brows & Brow Lift. She is a firm believer in providing her clients with exceptional yet honest advice ensuring each client leaves satisfied with the most bespoke treatment suited for their face. With a qualification in Beauty and makeup artistry, she decided to move to Dubai and joined BROWZ to follow her passion for semi-permanent makeup. It is my absolute passion to make people feel good about themselves yet with the most honest advice. ‘Let the beauty we love be what we do’
A highly skilled practitioner with more than 20 years’ experience within the European beauty market. A leader in Semi Permanent Makeup, Ombre Brows and Aquarelle lip techniques; creating the perfect natural finish.
Monika holds the British VTCT Level 4 qualification, one of the highest international qualifications for SPMU and is also a Permanent Makeup Assessor and Internal Quality Verifier in the UK - plus add trainer to her portfolio.
Her range of qualifications has brought her to take to the stage as speaker and panellist at many high profile global beauty conferences.
An expert in her field ensuring top level standards in safety with the belief that quality work is maintained with constant personal improvement.
“Every woman is your sister; treat her accordingly.”
- MONIKA, SENIOR SEMI PERMANENT MAKEUP ARTIST
A master brow lamination and lash creator with a passion for beauty, Daria knows the exact arch to suit every face, while focusing on bringing out the natural beauty.
With an abundance of training and qualifications behind her, Daria took the next step to add trainer to her portfolio, showcasing the latest techniques to the BROWZ team.
Originally from Russia, she has a natural flair for brow shaping and an astute eye for obtaining top lash results, to enhance clients individual need.
Guests applaud her innate ability to make treatments relaxed and comfortable while receiving an impeccable beauty experience.
“My goal is to become the best brow & lash artist. The quality of my work will tell you about me better than any words can.” - DASHA, BROW LAMINATION & LASH ARTIST
Tasleem is a proficient brow artist with impeccable attention to detail. A specialist in HD brows, waxing, threading, lash tinting, brow tinting and brow lamination.
With over 16 years’ experience in the industry and a diploma in hair and beauty, plus a certificate in Semi Permanent Makeup, Tasleem will set you on the right path for the perfect brow reshape.
Her skill and technique for precision waxing and threading is second to none, with the artistic ability to transform an eyebrow using these traditional methods.
With a goal to be the top brow therapist in the region, she is committed to adding to her skill base and learning new technologies and specialist treatments. Tasleem is a sought after brow guru, who has a glowing reputation having worked in salons across Dubai for the last 13 years.
Tasleem’s dedication and commitment to her career is evident in the results clients see.
“Being confident in what you do, is the best way to learn and develop.” - TASLEEM, HD BROW ARTIST
As a senior lash artist at BROWZ, Nancy is an expert at creating the perfect style. From understated extensions to a full and fluffy eye-opening look, Nancy listens and executes.
An established leader in her field with a range of qualifications including; Classic Individual Lashes, Express Lashes, Russian Volume, Mega Volume and Fantasy Lashes. Nancy focuses on making sure you have the ultimate lash goals.
Dedicating over 20 years to her profession with half her career based in the Middle East, across Bahrain and Dubai, she is a praised stylist with a passion for her work.
Nancy endeavours to keep abreast of latest techniques, offering optimum results. You won’t find a lash out of place.
“My philosophy is; do it with passion or just don’t do it at all. Every lash extension I create is a piece of art.”
-NANCY, LASH ARTIST
Kristine works in client services, one of the ambassadors for our brand when people call us
or contact us by social media.
Kristine left the Philippines to come to Dubai 3 years ago. Her flexibility has meant she has
gained vast experience, such as working for a multi-national company, teaching English to
Chinese people, and working in a music school. Her diverse approach means she has had
great success working across many different industries from finance to beauty. She is also
proud mum to her 10-year-old son.
Being at Browz makes her feel like she belongs. Kristine loves making suggestions to clients
before their treatments, and her must-have treatments are a lash lift and brow lamination,
both topping off a natural look.
Maryann is a call centre agent, a focal point for both new and returning customers. She used
to be receptionist but made the switch a year ago. She loves building long-lasting client
rapports. The customer experience starts with her and she makes sure it’s the best possible.
Maryann landed in Dubai 8 years ago arriving from the Philippines. She is very much a
people person having spent time working as a nail spa receptionist, and a promotions
company amongst other places.
Engaging with people is something she is hugely passionate about. Seeing them happy is a
real accomplishment for her, as is self-improvement and growth, and is eager to help us
enhance our international profile.
Maryann champions Natura Bisse skincare products, and is always first to want to try new
and up and coming trends.
Sasha is Operations Manager and mostly based in Dubai. It’s her job to make sure things
runs smoothly, from cleaning and schedules to the client journey. Browz has been the
perfect fit for her as Sasha has advanced from receptionist, supervisor, and assistant
manager posts before her current one.
A business school graduate, South African-born Sasha has worked in the motorbike industry
and in IT for British Gas, as well as stints at the Marriott and Western. She was part of Regis
Spa’s pre-opening team. When the opportunity at Browz came calling she was delighted to
take it up. It’s helped her creative side to shine, mixing beauty with business and has
changed her for the better.