Where most people think your eyes do all the work when it comes to showcasing expressions, eyebrows are the actual key players here. Be it anger, fear, surprise or happiness, our eyebrows amplify them all. Since they come in all shapes, sizes and colors, you can really experiment with how you want yours to look. For the longest time, pencils, powders, pigments and gels have been used to tweak their appearance but off late there seems to be a new kid on the block. Microblading may sound like a highly technical medical procedure conducted in a whitewashed surgical room in some specialized hospital but it’s not. What it is, in fact, is a semi-permanent technique to enhance your eyebrows, which can be undertaken in private salons and sometimes aesthetics-based medical clinics. However, today, microblading seems to have changed the rules of the eyebrow game. It looks like this semi-permanent make-up technique is looking to become permanent in the near future.
A Little Eyebrow Embroidery
Although this semi-permanent tattoo technique to create lusher eyebrows took the world by storm several years ago, its recent phenomena-like success is contagious. From celebrities to influencers and housewives to working moms, everyone wants to get on this bandwagon. All of it begins with a detailed consultation with an eyebrow specialist who will discuss the brow shape and color options that will best shape your face, match your hair color and accentuate your skin tone. Then comes the part where the brow is thoroughly cleaned, after which it is treated with a numbing cream for the procedure. The major difference between an eyebrow tattoo and microblading is that while the former uses a tattoo machine, the latter uses a handheld pen-like tool outfitted with 7-16 microneedles in various configurations to manually draw hair strokes. 30-40 minutes later, an aftercare ointment will be applied to ensure an effective healing process. Post the treatment, it is best to avoid swimming, sweaty workouts or even washing your face with water for up to a week, since the microbladed area is an open wound and you want to avoid any infections. It is also wise to refrain from using any make-up for at least 2 weeks.
Touch Up To Keep Up
After you’ve completed the actual process, you should keep an eye out for any pigmentation irregularities that surface so you can bring them up at your first touch up appointment. This is a good practice if you want the right color, shade and shape, and if you want your pigmentation to last a while. As previously mentioned, microblading pigments are not implanted into the skin as deep as traditional tattoos, which is why they will fade over time. This may take anywhere between 1-3 years. Of course, if you want to maintain your fuller brow look, regular touch-ups, typically between 12-18 months, are suggested.
Better Safe Than Sorry
So it took you a good approximately 1.5 hours with a capable eyebrow specialist during your initial consultation to fill out the paperwork and discuss the shape, color and density of your future brows. Then you sat through the relatively painless and minimally invasive procedure for another 30-40 minutes before the job was complete. After you’ve dutifully listened to the do’s and don’ts, you head on home to do a little dance as you admire your newly-formed lush eyebrows in the mirror. But don’t get carried away with excitement. It is equally important to pay attention to the aftercare. Ensure you don’t wet your brows because moisture of any kind could affect the pigmentation. Another piece of advice would be to make your eyebrow specialist aware of any allergies you might have. This way, they can be prepared with pigments that don’t cause any allergic reactions when applied. This is why it is extremely important to seek out a professional salon, which is equipped with well-qualified brow specialists who know how to get the job done right. You may be happy in the beginning to pay less but if your microblading is done incorrectly by an inexperienced eyebrow specialist, you will end up paying more in the long term to manage complications and correct the procedure.
Our eyebrows help us communicate whatever we are feeling. When we are angry, they bunch together. When we are happy they pull all the way apart. When we are surprised, they shoot up high. And when we are disappointed, they droop.
Our eyebrows frame our face. Hence it’s important to keep them in shape and tidy. Thanks to experts in the brow industry, we can now play with the shape of our brows, darken or lighten them and even add more texture. Processes such as microblading enhance the appearance of eyebrows. Whether you want fuller, thicker or darker brows, microblading is the way to go. Check out your local eyebrow clinic to learn more about microblading and its benefits.
Raveena is a true artist when it comes to aesthetics, specialising in High Definition
Brows plus Lash and Brow Lifting techniques.
She received world class training at the global headquarters of HD Brows in the UK
whilst also acquiring qualifications in makeup artistry.
Raveena’s unparalleled skill in being able to transform and enhance her client’s
facial features, is second to none.
An establish cosmetic therapist showcasing the best know-how with confidence and
a special ability in making sure her clients are at ease.
As the first salon in the Middle East to launch the global trend of High Definition
Brows, guests visiting Raveena will see why we are so in demand!
“Nothing makes a woman more beautiful than the belief that she is beautiful.”
RAVEENA, HD & LASH LIFTING ARTIST
Kersti is our resident Swiss Colour accredited international trainer, making her an
expert in Micro Pigments for Semi Permanent Makeup. Specialising in Eyebrows,
Eyeliner, Beauty Mark’s and Lip Blush she is a precision artist.
Kersti is fully trained in advanced skincare treatments, including Scalp
Tricopigmentation, Collagen Boost facials plus Scar and Stretch Mark Reduction.
Hailing from Finland and with a wealth knowledge gained in Europe, she champions
the highest standards in SPMU techniques.
Kersti’s variety of skills means at BROWZ we can elevate our treatment offerings to
include skin confidence to our repertoire.
And her talents don’t end there. Being fluent in five languages takes any guess work
out of guest communications.
“Beauty is being comfortable and confident in your own skin.”
-KERSTI, SENIOR SPMU ARTIST AND INTERNATIONAL TRAINER
A passionate artist hailing from the Ukraine with an extensive skill set including;
Semi Permanent Brows, Eyelash Extensions, HD Brows, Henna Brows and Lash
With extensive training in the beauty industry, she brings a fresh take on popular
treatments, Alina’s previous nursing education offers unmeasurable benefits to her
move into cosmetic tattooing.
An excellent curator with precision detail when it comes to elongating lashes that
perfectly frame and balance the face.
Fluent in three languages including Russian, Alina is an in-demand therapist,
shaping her way to a long and prosperous future with the talented BROWZ team.
“I find that nothing frames a face so beautifully like 100% confidence in
yourself and confidence breeds beauty.”
- ALINA, SEMI PERMANENT BROWS & LASH ARTIST
Visiting therapist Bronagh divides her time between the UAE and Northern Ireland. Her expertise in HD Brows and Brow Lamination (Brow Lift) makes her a perfect fit for us.
Highlights and successes of her full and varied portfolio include being shortlisted to go to the MTV EMAs for an HD Brow competition, working at Boohoo HQ In Manchester, a fully trained HD pro stylist, a photoshoot with make-up queen Lucy Marie, and qualified brow educator.
Before her brow passion came calling, Bronagh put her Education degree to good use, employed in a secondary school supporting children with additional needs.
Bronagh champions enhancing and improving your natural effect, so no drastic brow changes. Her go-to is a pro pencil and brow glue to achieve a textured and fluffy stylish look.
With celebrities amongst her client book Rebecca is a sought-after brow artist. A veteran in Semi Permanent Makeup, defining the perfect arch comes as second nature.
Having previously worked in the spa environment, Rebecca took an opportunity to follow her talent for brows with training from the globally recognised High Definition Eyebrow brand, at their Notting Hill flagship store in London.
Wanting to pursue her dream of working internationally, she made the leap to make Dubai her home and was welcomed into the talented BROWZ family.
Rebecca not only offers the very best in treatment techniques but is an encyclopaedia of knowledge on beauty and wellness tips, offering a complete ‘holistic approach’ to all her customers.
“Speak with honesty, think with sincerity, act with integrity.”
- REBECCA, SEMI PERMANENT BROW & HD BROW ARTIST
Tayla is a superbly talented Facialist and Beauty Therapist, with an impressive 10 years’ experience and much-welcomed addition to BROWZ.
Her highlights and successes include time spent working in luxury hotel day spas, brand representation for Space NK in London, Emirates airline cabin crew, trainer for Alpha-H in UK/Ireland, and working for Chanel in fragrance, skin, and beauty.
Tayla completed her Diploma in Beauty Therapy in her native Australia and has seen how the beauty industry operates in many different countries, working with multiple cultures and skin types. Her number one passion has always been seeing the before and after of skin.
Tayla appreciates how crucial it is to stay on top of your skin game. You can always spend money on clothes, shoes, handbags, but your skin is for life. It’s something you should really invest in!
An internationally recognised artist with more than 20 years in the beauty industry, Tatiana is a sought after therapist and trainer.
Specialising in lip blush treatments, Stardust eyeliner technique and laser removal
of unwanted Semi Permanent Makeup.
With a list of qualifications spanning a decade, Tatiana has a wealth of knowledge ranging from Micropigmentation and Perfect Brows certificates to Laser and Intense Pulsed Light Treatment training.
An expert in her craft, she has developed a popular style in correcting darker lip colourings.
Tatiana also brings her specialist skill of precision tattoo removal to the BROWZ guest.
Conference speaker and Semi Permanent Makeup Championship Judge, completes her packed resume.
“The beauty is in the details.”
- TATIANA, LIP BLUSH SPECIALIST & TATTOO REMOVAL
Guest Experience is in the safe hands of Gabriela, who left her native New York to live in Dubai and join our thriving team.
Her many career successes include working in luxury hotels, passing Forbes training twice, and consistently growing and evolving professionally and personally. Invigorating her team and colleagues is a key priority, as is creating a vibrant atmosphere full of good vibes. She’s a firm fan of thinking outside the box to grow the business.
Gabriela’s beauty routine and way of calming down after a long day is masking listening to soothing music. It energizes her and brings out a radiant glow.
It is up to UK-born Hollie to research and source up-and-coming brands across the globe, making sure BROWZ stays top of the beauty game.
Her appreciation for beauty, make-up, and skincare means she’s always hunting for the most up to date and latest inventions. She introduced BROWZ to German Brand M2 Beauté and has us all hooked, she applies their Eyelash Activating Serum every night to grow lashes 50% longer and prevent fallout. She is also a lover of Natura Bisse’s Diamond White Rich Luxury Cleanse, and 111Skin Rose Gold Illuminating Facial Mask.
When it comes to the perfect lashes, Sienna has the tools to lift, fluff and enhance your natural lash line.
With over nine years’ experience in the beauty industry and a range of qualifications including; Dermalogica, Lycon and Lash Perfect training she uses the most up to date techniques to create your desired look.
Her training as a beauty therapist has propelled her to become an expert lash technician. Adding to her skillset, Sienna is also an establish lash trainer in Dubai.
Hailing from the Philippines she is praised for her professionalism and attention to detail, making sure every lash has its place.
The lash professional of choice for many BROWZ guests.
“Don’t hesitate to learn new things, you never know what might be around the corner.”
- SIENNA, LASH EXTENSION ARTIST
A highly skilled practitioner with more than 20 years’ experience within the European beauty market. A leader in Semi Permanent Makeup, Ombre Brows and Aquarelle lip techniques; creating the perfect natural finish.
Monika holds the British VTCT Level 4 qualification, one of the highest international qualifications for SPMU and is also a Permanent Makeup Assessor and Internal Quality Verifier in the UK - plus add trainer to her portfolio.
Her range of qualifications has brought her to take to the stage as speaker and panellist at many high profile global beauty conferences.
An expert in her field ensuring top level standards in safety with the belief that quality work is maintained with constant personal improvement.
“Every woman is your sister; treat her accordingly.”
- MONIKA, SENIOR SEMI PERMANENT MAKEUP ARTIST
A master brow lamination and lash creator with a passion for beauty, Daria knows the exact arch to suit every face, while focusing on bringing out the natural beauty.
With an abundance of training and qualifications behind her, Daria took the next step to add trainer to her portfolio, showcasing the latest techniques to the BROWZ team.
Originally from Russia, she has a natural flair for brow shaping and an astute eye for obtaining top lash results, to enhance clients individual need.
Guests applaud her innate ability to make treatments relaxed and comfortable while receiving an impeccable beauty experience.
“My goal is to become the best brow & lash artist. The quality of my work will tell you about me better than any words can.” - DASHA, BROW LAMINATION & LASH ARTIST
Tasleem is a proficient brow artist with impeccable attention to detail. A specialist in HD brows, waxing, threading, lash tinting, brow tinting and brow lamination.
With over 16 years’ experience in the industry and a diploma in hair and beauty, plus a certificate in Semi Permanent Makeup, Tasleem will set you on the right path for the perfect brow reshape.
Her skill and technique for precision waxing and threading is second to none, with the artistic ability to transform an eyebrow using these traditional methods.
With a goal to be the top brow therapist in the region, she is committed to adding to her skill base and learning new technologies and specialist treatments. Tasleem is a sought after brow guru, who has a glowing reputation having worked in salons across Dubai for the last 13 years.
Tasleem’s dedication and commitment to her career is evident in the results clients see.
“Being confident in what you do, is the best way to learn and develop.” - TASLEEM, HD BROW ARTIST
As a senior lash artist at BROWZ, Nancy is an expert at creating the perfect style. From understated extensions to a full and fluffy eye-opening look, Nancy listens and executes.
An established leader in her field with a range of qualifications including; Classic Individual Lashes, Express Lashes, Russian Volume, Mega Volume and Fantasy Lashes. Nancy focuses on making sure you have the ultimate lash goals.
Dedicating over 20 years to her profession with half her career based in the Middle East, across Bahrain and Dubai, she is a praised stylist with a passion for her work.
Nancy endeavours to keep abreast of latest techniques, offering optimum results. You won’t find a lash out of place.
“My philosophy is; do it with passion or just don’t do it at all. Every lash extension I create is a piece of art.”
-NANCY, LASH ARTIST
Kristine works in client services, one of the ambassadors for our brand when people call us
or contact us by social media.
Kristine left the Philippines to come to Dubai 3 years ago. Her flexibility has meant she has
gained vast experience, such as working for a multi-national company, teaching English to
Chinese people, and working in a music school. Her diverse approach means she has had
great success working across many different industries from finance to beauty. She is also
proud mum to her 10-year-old son.
Being at Browz makes her feel like she belongs. Kristine loves making suggestions to clients
before their treatments, and her must-have treatments are a lash lift and brow lamination,
both topping off a natural look.
Maryann is a call centre agent, a focal point for both new and returning customers. She used
to be receptionist but made the switch a year ago. She loves building long-lasting client
rapports. The customer experience starts with her and she makes sure it’s the best possible.
Maryann landed in Dubai 8 years ago arriving from the Philippines. She is very much a
people person having spent time working as a nail spa receptionist, and a promotions
company amongst other places.
Engaging with people is something she is hugely passionate about. Seeing them happy is a
real accomplishment for her, as is self-improvement and growth, and is eager to help us
enhance our international profile.
Maryann champions Natura Bisse skincare products, and is always first to want to try new
and up and coming trends.
Sasha is Operations Manager and mostly based in Dubai. It’s her job to make sure things
runs smoothly, from cleaning and schedules to the client journey. Browz has been the
perfect fit for her as Sasha has advanced from receptionist, supervisor, and assistant
manager posts before her current one.
A business school graduate, South African-born Sasha has worked in the motorbike industry
and in IT for British Gas, as well as stints at the Marriott and Western. She was part of Regis
Spa’s pre-opening team. When the opportunity at Browz came calling she was delighted to
take it up. It’s helped her creative side to shine, mixing beauty with business and has
changed her for the better.
Kenyan-born Ed’s receptionist role involves bookings, checking clients in, giving them a tour
of Browz, and guiding clients through to the therapists.
Ed has clocked up considerable hospitality expertise over 12 years, working in Oman and at
the Jumeirah Hotel here in UAE. She had a small beauty business in Kenya before starting
her journey in customer service.
Her strengths are interacting with different cultures and lifestyles and has so much passion
for the beauty industry, she’s always hungry to boost her know-how. Ed has a thirst for
exploring semi-permanent makeup and feels she is best placed at Browz to follow her
dream and is a more enlightened person.